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An EBJ guide

planning the perfect proposal

BEGIN YOUR Journey bespoke engagement rings

 THE ART OF THE PERFECT PROPOSAL 

Every love story is unique, and your proposal should be too. From choosing the perfect setting to finding the right words, discover our thoughtful guide to creating a moment you'll both treasure for a lifetime.

Person with a yellow sweater embracing another person outdoors with a blurred natural background

01 - Creating a Moment to Remember 

The most memorable proposals aren't necessarily the most extravagant. They're the ones that feel personal, thoughtful and true to your relationship. Before planning the finer details, consider what would make your partner feel most comfortable and special.

 Make It Personal 

Think about the moments that have defined your relationship. Perhaps it's where you first met, your favourite place to visit together or somewhere you've always dreamed of going. A meaningful location often makes a greater impression than an elaborate setting.

a proposal on the london eye, with silhouetted people standing inside and a city skyline under a pink and purple sky outside.

 Consider Their Personality 

Would your partner love a grand romantic gesture, or would they prefer an intimate moment with just the two of you? Consider whether they'd enjoy having family and friends involved or would rather celebrate privately afterwards.

A floral bouquet featuring light pink and cream roses with white baby's breath, arranged on a rustic dark wood surface.

A Thoughtful Touch 

Small personal details can make the occasion unforgettable. Their favourite flowers, a meaningful song, a handwritten letter or a familiar location can bring your shared memories into the moment.

An open grid notebook on a whitewashed wooden surface, with a hand holding a pen writing in the top right corner.

 Don't Chase Perfection 

Proposals rarely unfold exactly as imagined, and that's part of their charm. Focus on what you're asking and the person you're asking, rather than making every detail flawless. Having a good plan is a must, but don't worry if it doesnt go exactly as planned, just enjoy the moment.

arran & jazz's story

top tips from our jeweller & director

"Jazz and I fell in love with Scotland on our very first visit, and The Hermitage in Dunkeld quickly became our favourite place. It felt only right that this was where I would ask her to marry me.

I'd spent months carefully planning every detail, but as with most things in life, nothing quite went to plan. It rained all morning, our accommodation for the following day was unexpectedly cancelled, and even the flowers I'd arranged weren't going to arrive on time.

Despite the unexpected setbacks, I managed to set up a camera to capture the moment, waited until we had the beautiful surroundings to ourselves, and proposed in front of the waterfalls. In the end, none of the things that went wrong mattered. It was a moment we'll both treasure forever."

A scenic view of a coastal town with colorful buildings, a church tower, and a small boat on turquoise water, backed by steep green mountains under a blue sky.
A close-up lifestyle shot of a woman wearing a delicate silver band ring with a small clear gemstone on her finger, with her hands crossed over her chest. She has dark auburn hair and is wearing a white top.

02 - choosing the perfect location

The perfect proposal location isn't necessarily the most extravagant or picturesque. It's somewhere that feels right for you both. Whether it's a favourite holiday destination, a meaningful place from your relationship or somewhere completely new, the setting should make the moment feel personal and unforgettable.

 Choose Somewhere Meaningful 

Think about places that hold special memories. Where did you first meet? Where did you share your first holiday? Is there somewhere you've always talked about visiting together?

A location with personal significance can make the proposal even more memorable than an elaborate destination.

 Consider Privacy 

Some people would love being proposed to in a busy restaurant or in front of family and friends, while others would prefer a quiet, intimate moment.

If privacy matters, consider visiting early in the morning, choosing a weekday or finding a quieter spot away from the crowds.

 Visit or Research the Location 

If possible, visit beforehand to find the perfect spot. Consider the scenery, lighting, accessibility and where you'll position yourself when proposing.

If you're travelling somewhere new, look at photographs, read reviews and check whether any permissions or bookings are required.

 Have a Backup Plan 

Outdoor proposals can be unpredictable. Rain, unexpected crowds or last-minute changes can quickly disrupt your arrangements.

Have an alternative location or time in mind, particularly if you're planning to propose outdoors. A little flexibility can make all the difference.

 Think About the Time of Day 

Sunrise and sunset often provide beautiful natural lighting, particularly if you're planning to capture the proposal on camera.

However, the best time is one when your partner will feel relaxed, comfortable and able to enjoy the experience.

arran & jazz's story

Accomodation and decorations

"I chose a cosy, private pod on the outskirts of Edinburgh. I wanted somewhere peaceful and secluded, with beautiful views where we could relax and enjoy the surroundings. The pod had an outdoor bathtub and a decking area overlooking the hills, with sheep and wildlife roaming nearby. As we're both big wildlife lovers, it was the perfect setting for us.

I'd contacted the owner in advance to arrange a few surprises, sending decorations, ordering flowers to be delivered and arranging for champagne and chocolates to be waiting for us. Unfortunately, the flowers were delayed, but the owner was incredibly helpful and managed to find some at the last minute. The bed was decorated with rose petals, making everything feel that little bit more special.

To finish the day, I'd booked a romantic dinner at The Dome in Edinburgh, followed by cocktails afterwards. It gave us something lovely to look forward to and a chance to celebrate the engagement together. I emailed ahead and they arranged champagne and whisky on arrival, with a personalised dessert for after our meal.

My top tip: Always research local taxis and public transport before booking somewhere secluded, especially when travelling abroad. Think about how you'll get to and from restaurants or activities, particularly if you're planning to enjoy a few celebratory drinks!"

Woman wearing a ring with a diamond, posing with hand near face.

 03 - Finding the Perfect Engagement Ring 

Choosing an engagement ring is one of the most exciting parts of planning a proposal, but it can also feel a little overwhelming. From finding the right design to choosing a diamond and discovering their ring size, a little preparation can make the experience far easier.

Discover Their Personal Style 

Pay attention to the jewellery your partner already wears. Do they prefer yellow or white gold? Are their pieces delicate and understated, or bold and distinctive?

You might also find inspiration in jewellery they've admired, saved on social media or mentioned in conversation. If you're unsure, a trusted friend or family member may be able to help.

Set a Comfortable Budget 

Forget the traditional rules about spending a certain number of months' salary. The right budget is one that feels comfortable for you.

Consider what's most important to you, whether that's the size and quality of the diamond, the precious metal or the craftsmanship behind the ring.

A bespoke design allows you to prioritise the details that matter most.

Find Their Ring Size Discreetly 

If you're planning a surprise, discovering the correct ring size can be tricky.

One option is to borrow a ring they already wear on the correct finger and have it measured by a jeweller. Alternatively, ask someone close to them for help.

Remember that fingers can vary in size, so a ring worn on another finger may only provide an estimate.

Allow Enough Time 

A bespoke engagement ring takes time to design and handcraft. If you have a particular proposal date in mind, begin your enquiries well in advance.

Allow time for consultations, selecting gemstones, finalising the design and manufacturing. We recommend getting in touch at least 6–8 weeks before your planned proposal, where possible.

Don't Worry About Getting Everything Perfect 

If you're unsure about a particular detail, speak to your jeweller. An experienced bespoke jeweller can guide you through diamond shapes, settings, precious metals and practical considerations.

And if the ring isn't quite the right size on the day, it can often be adjusted afterwards.

arran's proposal pro tip

If you're planning a surprise, take photographs of your partner's existing jewellery or save examples of designs you think they'd love. Even a few references can be incredibly helpful during your consultation.

04 - Capturing the Moment 

A proposal is one of life's most unforgettable moments, and having photographs or a video to look back on can make it even more special. Whether you arrange a professional photographer, discreetly record the occasion yourself or choose to keep the moment entirely private, a little planning can help you capture memories you'll treasure forever.

Consider Hiring a Photographer 

A professional photographer can discreetly capture the proposal without interrupting the moment. Many specialise in surprise proposals and can help you plan the best position, lighting and timing.

Arrange a meeting or call beforehand to discuss your plans, agree on a discreet signal and decide where the photographer should wait.

Capture the Moment Yourself 

If you'd prefer something more intimate, setting up your own camera or phone can work beautifully.

A small tripod and a camera with video recording capabilities are often all you need. Position it somewhere discreet, making sure both of you will be clearly visible.

Recording a video can be particularly special, allowing you to capture the reactions, emotions and words exchanged during the proposal.

Test Your Camera Beforehand 

If you're recording the proposal yourself, take a few minutes to check everything before the big moment.

Make sure your camera has enough battery and storage, the lighting is suitable and both of you will be in the frame.

If you're outdoors, consider the weather, wind noise and changing light conditions. Where possible, take a short test recording beforehand.

Keep the Surprise Natural 

If you're setting up a camera, try to avoid making the situation feel unusual or suspicious.

You could suggest taking a photograph together, capturing the scenery or recording a short holiday video.

If you're using a professional photographer, they can often blend into the surroundings until the moment arrives.

A close-up lifestyle shot of a couple holding hands outdoors. The person on the left wears an olive green button-up knit cardigan over a dark gray shirt and blue jeans.

Remember to Enjoy the Moment 

While photographs and videos are wonderful keepsakes, don't become so focused on capturing everything that you forget to enjoy the experience.

Once the camera is recording, put it out of your mind and concentrate on your partner. The genuine emotions and spontaneous reactions are often what make the best memories.

Diamond ring in a jewelry box

05 -  The Finishing Touches 

You've chosen the ring, found the perfect location and planned how you'll ask the question. Now it's time to bring everything together.

It's often the smallest details that make the biggest difference. From arranging transport to planning a celebration afterwards, a little preparation can help everything run smoothly, leaving you free to enjoy the moment.

Plan Your Timing Carefully 

Think about the time of day, how long it will take to reach your chosen location and whether you'll need any reservations or special arrangements.

If you're proposing during a holiday or day out, leave plenty of time between activities. Rushing from one place to another can make an already nerve-racking occasion unnecessarily stressful.

Keep the Ring Safe and Discreet 

Decide where you'll keep the engagement ring before the proposal. A jacket pocket or secure compartment in your bag may be suitable, but make sure the box won't be easily discovered.

If you're travelling abroad, keep the ring in your hand luggage rather than checked baggage, and check your jewellery insurance covers your trip.

Our Tip: If you're worried about a bulky ring box giving away the surprise, ask us about a discreet proposal box.

Arrange a Celebration Afterwards 

Once they've said yes, having something special planned can make the occasion even more memorable.

Consider booking a romantic dinner, arranging champagne at your accommodation or organising a surprise gathering with close family and friends.

It doesn't need to be extravagant. Sometimes a quiet evening together is the perfect way to celebrate.

Confirm Your Arrangements 

A few days before the proposal, double-check any restaurant reservations, accommodation bookings, flower deliveries or photography arrangements.

If you've organised decorations or surprises at your accommodation, contact the venue beforehand to confirm everything is ready.

Prepare for the Unexpected

Even the most carefully organised proposals don't always go exactly to plan.

The weather might change, a delivery could be delayed or your chosen location may be busier than expected.

Have a backup plan where possible, but remember that these little imperfections often become part of the story you'll laugh about together in years to come.

Enjoy the Moment Afterwards

Once the excitement settles, take some time to enjoy being newly engaged.

Whether you celebrate with family, share the news with friends or keep the occasion to yourselves for a little while, there's no right or wrong way to enjoy those first moments together.

Lab-grown

Natural

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